As Californians, we’re seeing the impacts of climate change firsthand, from drought to atmospheric rivers. And as farmers, we’re on the front lines.

We have a massive opportunity to positively impact consumers’ plates and the planet by using regenerative organic farming practices that build soil health, support biodiversity, and are more resilient in the face of climate change.

That’s why we’re on a mission to grow the highest quality rice using organic and regenerative farming practices. We believe the health of our bodies and our planet depend on it, so we’re betting the farm on it. Really!

We’ve set a goal to transition all the organic rice we grow to Regenerative Organic Certified® by 2027.

You know what that means? More than 70 rice, sides, and snacks with Regenerative Organic Certified® rice coming your way!

Maybe you’ve already heard the word “regenerative,” which generally refers to a way of farming that gives back more than it takes. That’s great news for eaters and earth-dwellers, right? You bet! But with every buzz word comes a bandwagon.

Just like USDA Organic certification, look for a seal to make sure it’s real!

We believe third-party certification can help make sure brands are putting their farming practices where their mouths are and hold the industry accountable for making meaningful change, not just marketing claims.

Regenerative Organic Certified rice in a field

Our rice is bonafide Regenerative Organic Certified®.

Regenerative Organic Certified® uses USDA Organic as a baseline and adds important criteria for soil health, animal welfare, and social fairness. That means it isn’t just another fancypants certification—it’s the only regenerative certification that requires USDA Organic certification.

We believe regenerative starts with organic because, quite frankly, we don’t see anything “regenerative” about using toxic chemicals like glyphosate or Roundup, which can be harmful to soil, animals, people, and communities.

Like life, we believe farming isn’t just about the destination. It’s also about how you get there.

Rice is a plant. It grows in the ground. The way we grow it matters.

Regenerative Organic Certified® is also the only regenerative certification that has a social fairness component. As farmers ourselves, we know firsthand how much heart and hard work go into growing good food. So, we’re committed to social fairness, safe working conditions, and fair prices for farmers so we can keep growing together.

Soil Health, Animal Welfare, Social Fairness

We didn’t jump on the bandwagon—we’ve always been riding up front!

In 1937, Great-Grandpa Albert and Great-Grandma Frances left Nebraska in the wake of the Dust Bowl, which really blew. Literally. It was an environmental disaster caused by drought and destructive farming practices. Sound familiar?

So, when Albert and France moved to California, they brought with them their four sons, a flatbed Chevy truck, a Farmall tractor, and a new philosophy: “Leave the land better than you found it.”

In the 1960s, Albert and Frances’s sons—Eldon, Wendell, Harlan, and Homer—planted their first crop of organic rice. As early supporters of California Certified Organic Farmers (CCOF), they also participated in the development of organic standards almost three decades before the National Organic Program was founded in 2001.


Pioneers in Soil Protection

Farmers Albert and Frances Lundberg left Nebraska in the wake of the Dust Bowl to start a new life in California’s fertile Sacramento Valley. With sons Eldon, Wendell, Harlan and Homer, they pledged to protect the soil by working in partnership with nature.


Cultivating New Practices

Albert realized that incorporating rice straw into the fields would promote soil health and protect air quality long before a 1991 act was passed to curb the practice of burning it.


Improving the Process

A rice dryer is essential to preserving each season’s harvest. Materials were scarce during World War II, so Albert used recycled tin and wood from the foothills to build one from scratch, all so he could ensure each crop was preserved right, right under the family’s watchful eyes.


Connecting with Customers

The second generation began planting the seeds of the company that would become Lundberg Family Farms. It grew from their belief that customers deserve direct access to all-natural rice grown differently from conventional crops.


Organic Test-Drive

The Lundbergs test-planted their first organic crop: 76 acres of brown rice. They even built their own rice mill to process the harvest and, in the end, proved there was a market for farm-to-table organic rice.


One Name. One Brand.

The Lundbergs began selling rice under their own name, delivering along the West coast and selling to, in Wendell’s words, “…hippies who filled their VW buses with rice… and went on to start natural food companies.”


Founding CCOF

Working with 53 other local farmers, Homer helped to establish California Certified Organic Farmers, creating consistent standards to guide and grow the organic movement.


Crunch Time

Organic brown rice took off—and with it, an appetite for new ways to enjoy it. The Lundberg solution: start making new foods using their organic crops, like all-natural rice cakes.


A New Generation

As responsibilities and traditions were handed down to a third generation, the family’s values and commitment remained intact. Homer said it best: “We’re going from being builders to being teachers. Now we have to teach our kids what it means to carry on.”


Egg Hunt-and-Rescue

A partnership with local conservationists started an annual tradition: every spring, before we start our tractors and prep the fields for planting, we scour thousands of acres for duck nests. Over the years, more than 30,000 eggs have been recovered from our fields and relocated to a hatchery, where they are incubated, hatched, raised and released back into the wild.


EPA High-Five

The US EPA awarded us the Green Power Leadership Award for offsetting 100% of our power use with wind energy—the first organic food company to do so.


GMO-Freefor Everyone

We believe that everyone has a right to know what is in their food and deserves access to non-GMO choices. So we joined with other organic and natural product companies to found the Non-GMO Project.


Bottom Line: Zero Waste

Working towards zero waste takes a village—and then some. Our zero waste journey began when mixed recycling bins were made available in rural Richvale. Since then, our zero waste program has grown to include a lot more. We collect, sort and recycle just about everything—99.7% to be exact.


Good Day, Sunshine

Doubling the capacity of our existing solar arrays means that every year, we offset the energy equivalent of driving a car 44,000,000 miles. In the next 25 years, it will add up to reducing carbon dioxide emissions by over 24,660 tons.


Forging Ahead

We’re constantly on the lookout for new and better ways to impact the world around us. We know that everything we've done to date is just the beginning of bigger and better things to come as we continue to uphold our family farming legacy by nourishing, conserving and innovating for a healthier world.

Rice that set the standard. And then raised it.

Last year, we became the first U.S.-grown rice brand to launch Regenerative Organic Certified® rice. But we're just getting started! Regenerative systems are often context-specific, and certification should not be treated as one-size-fits-all. Each region and crop will need to implement different standards based on soil type, weather conditions, ecosystem, and crop needs. So, we’re working closely with the Regenerative Organic Alliance to develop standards for California-grown rice, get more growers on board, and prove that it’s possible to implement regenerative organic farming practices at scale.

Be part of the movement!

We can’t do this without you. We need people to understand that the true value of food—and, conversely, it’s true cost—goes far beyond the plate to how it impacts the planet. We need people to eat like the world depends on it. Because we believe it does.

Join us on this journey by looking for Regenerative Organic Certified® rice in all your favorite Lundberg products—from packaged rice to rice cakes to 90-second rice and more—at retailers nationwide, including Whole Foods Market and Sprouts Farmers Market. Or order rice, sides, and snacks with Regenerative Organic Certified® rice straight from our farm!

Looking for other Regenerative Organic Certified® products? Check out the Regenerative Organic Alliance’s Brand & Product Directory. You can eat the change you want to see in the world by finding out where their food comes from, how it was grown, and choosing food that not only tastes good but is also a force of land-restoring, habitat-preserving, community-building wonder.

Want to dig deeper?

For more info about Regenerative Organic Certified®, head over to the Regenerative Organic Alliance. Or check out the Regenerative Organic page of our website to find out what Regenerative Organic Certified® farming practices look like on our California family farms—from drowning weeds with water instead of dousing our fields with chemicals to rescuing duck eggs by hand. Yep, you read that right! Not all rice saves baby ducks. But ours ducking does. And if we care this much about ducks, imagine how much care we put into our rice. (Yeah, a duckton!)